Senior Manager - Marketing, Gurugram

R ole: Senior Manager - Marketing Experience: 8+ years  Salary: upto 12 LPA ________________________________________________________ About the Organization Our organization's core purpose is to elevate the excellence of the underprivileged by empowering them for mainstream careers through holistic skilling and hiring partnerships. We are a team of passionate go-getters who have taken on a challenging path to drive a socio-economic grassroots-level change in society, looking beyond backgrounds and pedigrees for career opportunities. Our belief that excellence can come from anywhere is evidenced by our results: 105+ placements at 4 MNCs with an average pay exceeding INR 50,000 per month. 16 promotions among alumni who are now becoming active taxpayers. Diverse Backgrounds: Our alumni include individuals who overcame significant socio-economic barriers—including former street vendors, individuals who could not afford higher education, and survivors of difficult personal circumstances—showing grit and resilience through our 1-year residential skilling program. Unlike programs that prepare candidates solely for blue-collar jobs or remote/hybrid models, our unique residential model delivers future-ready skilling that consistently yields mainstream MNC careers. The Role This is not a traditional marketing role. As Senior Marketing Manager, you will help build the organization's brand, shape its narrative, strengthen its visibility, and create marketing-led growth across applicants, corporates, NGOs, and CSR partners. Key Responsibilities Brand and Storytelling Define and build brand identity across platforms. Own content strategy across all media including social channels, website, and collateral. Translate real outcomes into compelling narratives. Position the organization as a credible, differentiated voice in skilling and hiring. Thought Leadership and Positioning Drive founder-led and organization-led content. Build a consistent voice that challenges existing hiring and education systems. Create content that attracts potential students, corporates, NGOs, and partners. Partnership-Led Growth Build and nurture relationships with NGOs, corporates, and CSR leaders. Support outreach for hiring partnerships and sourcing networks. Enable marketing-led pipelines for both supply and demand sides. Demand Generation and Engagement Drive high-quality applications from eligible candidates. Improve engagement and following across digital platforms. Design campaigns that convert awareness into action. Execution and Team Leadership Lead and manage the existing marketing team. Ensure consistency, quality, and speed of execution. Work across content, campaigns, PR, and partnerships. Qualifications and requirements Experience: 8+ years in marketing; EdTech experience preferred and NGO exposure is a plus. Skills: Strong storytelling and content instincts with the ability to translate complex…