Senior Manager of Comms and Culture

Magic Spoon reimagines your childhood breakfasts favorites with more protein, less sugar, and more fun. Since launching in 2019, we've brought our unbelievably tasty cereal to over one million customers online and over 20,000 stores nationwide. With our recently launched Protein Oatmeal and Protein Granola we're continuing to find new ways to make mornings magical - all made possible by our incredible team. The Role Magic Spoon is visually loud by design. We’re looking for someone to help make us culturally louder, buzzier, and harder to ignore. We’re hiring a Senior Manager, Comms & Culture to own how Magic Spoon shows up in culture. That means social, influencers, affiliates, PR, earned media. The goal isn’t just reach, impressions, or transactions. It’s to build a brand people want to talk about, share, follow, and be associated with. You’ll think about influencers and affiliates as more than a conversion channel, PR as more than getting placements, and social as more than a content calendar. Together, these should be powerful levers for building cultural relevance, conversation, and brand heat. You’ll build and lead a team and be the person in the room making sure everything we put into the world feels unmistakably Magic Spoon and impossible to scroll past. This is a player-coach role. You’ll set the direction, but you’ll also get your hands dirty. If you’d rather manage a strategy deck than jump into a Slack thread about whether a meme is already dead, this probably isn’t the role. You’ll report into our CMO and lead a team of direct report(s), including our current Social Media Manager, as well as future hires as the team grows. This is a full time role with a preference for in person/hybrid work based in Tribeca, New York City (Tue/Wed/Thu in office). We are also open to remote candidates across the US. What You’ll Own Cultural relevance . You know what’s happening online and in culture before it makes its way into a marketing trends deck. You’ll bring trends, talent, formats, conversations, and cultural moments into the building and turn them into things Magic Spoon can actually do, quickly. Brand buzz . Social, PR, earned media, influencers, affiliates, partnerships, and creative all work together toward one goal: getting more people talking about Magic Spoon because they genuinely want to. PR and earned media . Lead Magic Spoon’s PR strategy and agency partner. You’ll find stories worth telling, create moments that earn attention, and make sure launches and brand initiatives break outside of our owned channels. You’ll also know when the best PR idea isn’t a press release, but something weird, surprising, or culturally relevant enough that people can’t help but talk about it. Influencer and affiliate ecosystem . Build a network of creators, tastemakers, partners, and affiliates who can drive the business while also making the brand more relevant. You’ll think beyond one-off sponsored posts and promo codes to create…