Senior Manager of Digital Experience – Performance Marketing

Senior Manager of Digital Experience – Performance Marketing Cooley is seeking a Senior Manager of Digital Experience – Performance Marketing to join the Marketing & Client Development team. Position summary:  This role is part of the Strategy, Transformation & Growth Team, which acts as the firm’s "central nervous system," building the scalable infrastructure and data-backed frameworks that allow Marketing & Client Development to move from reactive execution to proactive, high-impact strategy. It ensures that strategic choices and unique brand differentiating experiences (spanning high-end events to targeted digital channels) are translated into repeatable, optimized market performance that makes the firm stand out in market. Specific duties and responsibilities include, but are not limited to, the following: Position responsibilities: Omnichannel Search & Media Strategy: Lead the strategy for the firm’s "discoverability," encompassing Paid Media (SEM/Social/Advertising), traditional SEO, and the evolution into Answer/Generative Engine Optimization (AEO/GEO). Ad-Tech & Search Ownership: Serve as the primary business owner for the search and media tech stack, including SEO monitoring tools, ad-management platforms, and search-intent intelligence software. Resource Management: Manage onshore media strategists and offshore agencies/execution partners to optimize campaign spend, keyword research, and technical SEO audits. Channel Health & Efficiency : Responsible for the quality and "cleanliness" of the firm’s search footprint, ensuring high-fidelity metadata, structured data, and optimal return on ad spend (ROAS). Journey Discovery Support: Support the "top-of-funnel" client journey by ensuring the firm’s expertise is highly visible and accessible at the exact moment of client inquiry or market need. Performance & Attribution Data: Lead the reporting strategy for paid and organic channels, focusing on attribution modeling and the impact of search visibility on pipeline development. MCD Execution: Collaborate with Practice Group Marketing and Brand leads to amplify key campaigns, announcements, and thought leadership through targeted paid and organic distribution. Future-State Roadmap: Partner with the Tech and Data teams beyond MCD to navigate the shift toward AI-driven search (GEO), ensuring the firm’s content architecture is optimized for generative AI platforms. Spend & Compliance Governance: Oversee the paid media budget and ensure all advertising and search tactics comply with jurisdictional legal marketing regulations and brand safety standards. People Leader: Serve as direct supervisor and mentor to direct reports Provide day-to-day supervision of direct reports, ensure compliance with assigned work hours and monitor for compliance with all firm and department policies. Manage staffing coverage, review and process time logs/time off requests Support business professional development and continued educational opportunities …