Senior Manager, Performance & Insights (Brand Partnerships)

THE·TEAM is proud to provide representation and marketing services to talent, brands and properties across 28 countries and more than 70 cities worldwide. Our brands and properties group partners with iconic brands and rights holders to turn relevance into revenue through integrated strategy and consulting, creative, live experiences and commercialization. We help clients understand, connect to and inspire global audiences by bringing together brands, properties and talent/creators to build meaningful relationships that drive measurable business outcomes. In Canada, we’ve proudly been recognized as the Sponsorship Marketing Council of Canada’s ‘Agency of the Year’ for 5 of the past 6 years. As THE·TEAM supports hybrid working environments and also acknowledges the benefits of in-office collaboration, our global policy is 3-days per week in-office. Shaped by our belief in the unifying power of sports, music and entertainment, THE·TEAM leads with intelligence, ideas and influence. For more information, please visit the.team . Job Overview THE·TEAM is looking for a Senior Manager to serve as a key contributor to the Canadian Performance & Insights team. With a focus on partnership measurement and audience intelligence, this role is critical to the development and delivery of data-led partnerships strategy, specifically in the areas of sport, entertainment, and culture (i.e., travel, media, music, etc.).  This multi-faceted role will not only develop the research solutions to gather and analyze pertinent data, but will also effectively distill the information into high-level, analytic insights that tell the story behind the numbers.  The successful candidate will be comfortable working in a dynamic environment that requires them to toggle between various internal and external projects / clients across multiple verticals, while managing a team of direct reports.     If you are a driven, analytical thinker who wants to be part of a high-performance agency that puts people first, then we’d love to hear from you! This is a full-time hybrid role - 3 days on site based out of our Toronto office. What You’ll Do The Senior Manager, Performance & Insights, will lead the development and implementation of partnership measurement and audience intelligence programs across various client categories and consumer segments.  Partnership Measurement Utilize proprietary and syndicated research tools to conduct partnership measurement, determining tangible and intangible value to brand and property partners, and informing strategic recommendations based on returns (i.e., Return on Investment, Return on Assets, etc.) Develop measurement dashboards that distill qualitative and quantitative metrics to evaluate performance consistently across a partnership portfolio Audience Intelligence Complement syndicated sources with primary research to inform a deeper understanding of a target audience, shaping the insights that…