Senior Manager, Performance Marketing (Growth, Paid Media, Analytics)

Job Description: NOTE: This role is based in New York City and encourages a minimum of two days per week in the SoHo office. Some roles or teams may require additional in-office attendance if the essential functions of the role require it. Position Overview: As the Senior Performance Marketing Manager for Book Fairs you will play a crucial role in driving the redemption and perceived value of Scholastic Dollars through innovative marketing strategies, adoption and growth of the Share The Fair Program, and the scaling and utilization of eWallets by parents and families. This position reflects the expanded strategic scope and cross-functional collaboration required to enhance Book Fair Host perceptions and overall program success. Key Responsibilities: Strategic Leadership & Campaign Development: Develop and execute comprehensive marketing strategies to drive improvements in Revenue Per Fair (RPF), redemption of Scholastic Dollars, participation in Share The Fair, revenue driven through OFE, and growing utilization of eWallets. Utilize growth marketing tactics including digital marketing, email, paid media, on-site promotions, influencers, SMS and more to enhance engagement and drive sales. Strategize, set, and communicate the annual Scholastic Dollars sales and promotional calendar, ensuring alignment with finance team and business goals. Cross-Functional Collaboration: Work closely with Product, Digital Services, Business Strategy, Consumer Insights, Creative, Marketing Strategy and Project Management/Operations teams to ensure seamless execution of marketing initiatives. Build and maintain effective relationships across the SRE organization, internal key stakeholders as well as external vendors to ensure cohesive campaign execution, including support the execution of growth marketing deliverables, and alignment with marketing strategies. Customer-Centric Storytelling: Drive relevance by leveraging influencers, deploying authentic and compelling content and creative, optimized to digital platforms. Identify testing agenda in partnership with Marketing leadership and build meaningful creative tests that will generate insights and learnings to help inform future campaigns. Highlight success stories and testimonials to build credibility and emotional connection with target audiences including teachers, librarians and families. Performance Reporting: Analyze campaign performance data and report insights to executive leadership to inform future marketing strategies. Optimize marketing spend based on performance and success metrics to maximize return on investment. Program Growth & Innovation: Identify opportunities to enhance the appeal and accessibility of the Scholastic Dollars Program, Share the Fair and eWallet through new platforms, channels, strategies and creative executions Support expansion of the marketing program by staying up to date on new developments, changing capabilities,…