Senior Operations & Growth Analyst

Company Overview If you see technology as a way to smooth your path in life, our team does too: Your Path, Our Journey. We believe in technology that connects talented people who embrace diversity to create and share paths we don't even know about (yet!). We work to generate value not only for our users but, above all, for the communities we serve and for society as a whole, making every day better for everyone with mobility and delivery services (99) or digital payments (99Pay). To make life easier for millions of people every day, since 2018, we have been part of DiDi DiDi Global Inc., the world’s leading mobility technology platform. We are pioneers in creating innovative solutions that start in Brazil and scale up to make a positive impact in more than 12 countries where DiDi operates. This innovation encompasses sustainability, safety, artificial intelligence, financial markets, and much more. Whether building projects from scratch or improving our solutions, we enjoy challenges that give us butterflies, which is why we work at a fast pace with respect, collaboration, and good humor. Along this journey, we also draw strength from diverse experiences and opinions to grow together, fail quickly, learn, and adjust the course to create solutions that deliver even better results. #LI-Hybrid Team Overview As a member of the 99 Food Regional Operations team, you will contribute to top-level global initiatives and drive strategic projects within your region. Your mission is to generate actionable insights, solve complex operational challenges, and improve regional business performance for 99 Food Service, looking into merchants’ quantity, activeness, order output, and service quality. Role Responsibilities Selection Growth: Analyze the merchant sign-up, onboarding, and activation funnel. Identify opportunities in merchant types, geographic distribution, cuisine categories, and other areas. Guide BD teams to efficiently acquire valuable merchants, allocate resources to ensure successful cold starts, and drive prosperity in the supply pool. Supply Quality Improvement: Optimize material allocation and onboarding processes to ensure high-quality consumer-facing representation both online and offline. Analyze experience data to derive insights, collaborate with BD teams to identify root causes, and develop control strategies to ensure high-quality merchant operations on the platform. Top Supply Attack and Defense: Develop negotiation and budget strategies to target and secure core urban supply by breaking exclusive deals and establishing new ones. Closely monitor competitor activities, provide targeted support to high-impact brands, and intervene early with at-risk merchants. Merchant Ecosystem: Develop price benchmarking strategies and merchant marketing strategies to maintain competitive pricing advantages while leveraging merchant subsidies. Formulate traffic support strategies to ensure the healthy development of the merchant…