Senior Performance Marketing Specialist

Ferryhopper is an equal opportunity employer that welcomes diversity and is committed to inclusion in the workplace. We do not accept discrimination and harassment of any kind. This policy applies to all employment practices within our company. The Company Ferryhopper is revolutionising online ferry booking, aiming to change the way people travel by ferry. We are collaborating with more than 360 ferry companies across 63 countries, bringing a fresh and seamless ferry booking experience. We always strive to cater to the needs of all travellers and keep improving our services. If you want to know more about the team, read about Ferryhopper in a nutshell. The role We’re now looking for a Senior Performance Marketing Specialist to support and scale our paid acquisition efforts across key digital channels. This is a high-impact role within our Marketing team, responsible for executing, optimising, and expanding performance campaigns to drive measurable growth. You will work closely with the Head of Performance Marketing to implement the paid media strategy, manage significant budgets, and continuously improve performance across channels. Responsibilities: As our Senior Performance Marketing Specialist, you will: Plan, build, and optimise paid media campaigns across major channels (Google Ads, Meta, Microsoft Ads, Apple Search Ads, Tik Tok, etc.), ensuring alignment with overall acquisition goals Own end-to-end campaign execution, including account structure, keyword research, audience segmentation, ad creation, tracking validation, and launch Manage day-to-day campaign performance, continuously optimising bids, budgets, targeting, placements, and creatives to maintain strong ROAS and POAS Contribute to paid media budget planning and forecasting, ensuring effective spend distribution across channels. Design and run structured A/B tests across creatives, copy, landing pages, and bidding strategies, documenting insights and scaling successful learnings Collaborate with Design, Product, and BI teams to improve tracking, attribution, landing page performance, and overall conversion funnel efficiency Identify and execute scaling opportunities within existing campaigns, as well as expansion into new segments, geographies, and audience types Prepare regular performance reports and deliver actionable insights and optimisation recommendations to the Head of Performance Marketing and CMO Stay up to date with platform updates, beta features, automation tools, and industry best practices to continuously improve execution and efficiency Requirements 4+ years of hands-on experience in performance marketing, ideally in a fast-paced B2C environment Proven experience in managing and scaling multi-channel paid advertising campaigns Experience managing substantial monthly budgets with clear efficiency and growth targets Strong understanding of digital advertising platforms (Google Ads, Meta Ads, TikTok Ads, Apple Search Ads, Universal…