Marketing Manager

Alice L. Walton School of Medicine (AWSOM) is seeking experienced, motivated, and dedicated leaders and educators to participate in the design and delivery of an innovative four-year medical school curriculum that engages medical students in active and novel learning. Job Description: Job Title: Marketing Manager Reports to: Director, Marketing and Communications FLSA Classification: Exempt Location: Bentonville, Arkansas (On-site) Date Reviewed : 8/10/2026 Who We Are Founded in 2021, Alice L. Walton School of Medicine (AWSOM) is a nonprofit, four-year MD program that will enhance traditional medical education with the arts, humanities, and whole health principles. The school’s culture embraces self-care to empower students to care for their own well-being as well as their patients’. The school’s state-of-the-art medical education facility is located in Bentonville, Arkansas on the Crystal Bridges campus, home to Crystal Bridges Museum of American Art and Heartland Whole Health Institute. The school has been granted preliminary accreditation status by the Liaison Committee on Medical Education. About The Position The Marketing Manager is responsible for executing integrated marketing, digital communications, social media, recruitment marketing, and website content strategies for Alice L. Walton School of Medicine (AWSOM). This position serves as the primary owner of AWSOM's marketing ecosystem and leads audience engagement efforts across social media, digital advertising, website content, and recruitment-focused campaigns.  Working closely with the Director, Marketing and Communications, Editorial Manager, and shared services partners, this role ensures AWSOM's marketing initiatives are effectively deployed across owned digital channels and aligned with institutional priorities, brand standards, and recruitment goals. The position serves as AWSOM's primary liaison to the shared services web and photo/video teams and supports campaign execution through data-informed decision making and performance analysis.  Essential Duties and Responsibilities Marketing & Campaign Management Develops and executes integrated marketing campaigns supporting student recruitment, institutional awareness, events, and strategic priorities. Coordinates campaign deployment across digital, social media, email, and website channels. Manages recruitment marketing initiatives and prospective student engagement campaigns. Coordinates promotion of webinars, admissions events, and recruitment activities. Supports audience development and engagement initiatives. Manages campaign timelines, deliverables, and performance measurement. Coordinates development of recruitment collateral and campaign materials. Supports awareness-building initiatives that advance institutional goals and priorities. Social Media Strategy & Management Leads AWSOM's social media presence across LinkedIn, Facebook, Instagram, and emerging platforms. Develops and…