Senior PR & Communications Manager (f/m/d)

Drink More Water, together we grow. Here at waterdrop®, we make drinking more water fun, convenient and most importantly, sustainable! Discover the world of innovative and eco-friendly hydration solutions with our fruity little cubes – Microdrinks – that save up to 98% plastic compared to drinks in 500ml plastic bottles.* Our centrally-located headquarters offers a vibrant environment, featuring an on-site restaurant and gym, not to mention the opportunity to connect with prospective colleagues from all over the world. With a successful online presence, 40+ stores around the world, dedicated B2B partners and over 22,000+ retail and branded stores, we can’t wait to take this journey to the next level – with you! We are looking for a Senior PR & Communications Manager to own waterdrop®'s global PR strategy and reputation, and to be the connective layer between HQ and local markets – turning our brand narrative into sharper, more consistent coverage everywhere waterdrop® shows up. Your responsibilities at waterdrop®: PR Strategy, Corporate Communications & Reputation Shape and maintain waterdrop®'s global PR strategy and content calendar together with leadership and marketing Translate the brand narrative into consistent messaging, story angles, and assets for global and local use Own waterdrop®'s LinkedIn strategy and content – our primary channel for corporate storytelling and thought leadership Identify and drive thought-leadership opportunities for waterdrop®'s leadership team Set up and maintain a media monitoring process to track coverage and sentiment across markets, and use those insights to refine strategy Maintain a small set of direct relationships with top-tier and global media outlets for corporate-level announcements Local Market Enablement Act as the main point of contact for local marketing teams on their PR agency work, setting direction and reviewing output Push local teams and their agencies toward sharper, more relevant coverage Validate PR agency output against quality and relevance standards, and support markets in sourcing new agencies when needed Work directly with PR agencies in markets without a local marketing manager to own this Create and maintain a PR playbook for local teams and agencies – messaging guidelines, do's and don'ts, and escalation paths Cross-Functional & Stakeholder Collaboration Represent PR in cross-functional and leadership discussions Partner with Brand Strategy, Marketing, Legal, People/HR, and local marketing teams on sensitive or reputation-relevant matters Support leadership visibility: prepare leaders for interviews, public appearances, and press moments Crisis & Reputation Support Maintain a lightweight crisis-response framework that markets can lean on if needed Step in to keep messaging consistent if an issue crosses multiple markets Your strengths and qualifications: Proven experience in PR, corporate communications, or a comparable role,…