Senior Social Creative & Conversion Manager

Help millions of people discover the stories that shaped their lives. At Findmypast , part of DC Thomson, we help people uncover the people, places and moments that connect them to their past. Through Findmypast and the British Newspaper Archive , we give millions of people access to family history, historical records and stories that might otherwise have been lost. We're looking for a Senior Social Creative & Conversion Manager to lead the creation of social-first content that doesn't just stop the scroll, but inspires action. This is an exciting opportunity for an experienced social and content specialist who combines creativity with commercial thinking. You'll develop standout social campaigns, create compelling short-form video, collaborate with teams across the business and use insight and experimentation to grow audiences, increase customer acquisition and improve subscription conversion. If you're passionate about creating social content that delivers measurable impact and thrive at the intersection of storytelling, marketing and performance, we'd love to hear from you. The Role As our Senior Social Creative & Conversion Manager, you'll translate audience insight, product priorities and commercial objectives into high-performing social creative across Findmypast, the British Newspaper Archive and selected international markets. You'll own the journey from creative concept through to execution, analysis and optimisation, helping ensure our social activity works harder to drive registrations, trials and subscriptions. Working closely with Brand, Performance Marketing, Product, UX, CRM and Analytics teams, you'll help create seamless customer experiences that connect compelling content with commercial outcomes. What You'll Be Doing Developing and delivering social-first creative strategies that support audience growth, acquisition and subscription objectives. Creating platform-native content across Meta, TikTok, YouTube and emerging social channels. Owning short-form video production from concept and scripting through to filming, editing and publishing. Building creative campaigns that bring family history and historical storytelling to life for modern audiences. Running creative tests and experiments to improve performance across paid and organic social channels. Using customer insight, analytics and market trends to inform content direction and optimise results. Working closely with Product, UX and Performance Marketing teams to improve social-to-subscription conversion journeys. Collaborating with creators, agencies and platform partners to extend reach and engagement. Exploring responsible uses of AI and automation to improve workflow efficiency while maintaining quality and brand standards. Requirements About You You'll bring a combination of creativity, commercial awareness and analytical thinking, alongside a genuine passion for understanding what makes audiences engage and convert. …