Senior Strategy Consultant - B2B

Who We Are MAP | WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. About WPP MAP is part of WPP , the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel. With a large and rapidly growing portfolio of clients, we are looking for a proactive, B2B business-savvy Senior Strategy Consultant to join our global Customer and Business Strategy team. If you thrive on data-driven strategy formulation, executive advisory, and commercial transformation, we want to hear from you! What will your day look like? As our new  Senior Strategy Consultant, you will join our dynamic consulting practice, shaping executive recommendations and leading large-scale digital and commercial transformations for the Fortune 500. You will manage multiple client projects simultaneously, working with both B2B and integrated B2B/B2C strategies. Your core responsibilities will include: B2B & Digital Strategy Formulation: Defining future-proof B2B marketing, sales, and commercial strategies. Drawing accurate, insightful recommendations across topics including CRM strategy, Account-Based Marketing (ABM), lead management, omni-channel roadmaps, value propositions, vision statements, lifecycle optimization, and loyalty programs. Deliverable & Storyline Ownership: Taking full ownership of client deliverables, strategy approaches for executive management, playbooks, business review reports, and high-impact presentations built with visual aesthetics and strategic rigor. Data, Business Cases & Measurement: Analyzing marketing performance metrics to build robust business cases, financial modelling, measurement frameworks, benchmarks, and KPI reports. Stakeholder Engagement & Workshops: Planning and facilitating interviews and interactive workshops with C-suite, senior management, and cross-functional client stakeholders. Account Growth & Transformation: Building trusted client relationships to drive strategic growth agendas and guiding clients through organizational change - including risk mitigation, stakeholder management, and change communication. Thought Leadership & Business Development: Acting as a…