Senior User Acquisition Manager

Our Story Founded in 2009, we’re one of the world’s leading game studios, and proud of our extremely international team, consisting of more than 50 different nations. We are part of Playtika and the global leader in the category of Hidden Object Games. With June’s Journey, we’re providing joy for millions of players around the world every day. How we work Our aim is to keep doing so for many more years, if not decades. In order to be able to do so, we’ve defined a distinct way of how we’re working at Wooga, so that all relevant aspects intertwine and have a positive impact on the game. No matter if you’re part of a game team or support the success of Wooga as part of a central team, all 250+ employees from around the world can make an impact. We’re proud of the environment we’ve built, and believe you’ll enjoy working with some of the best people in the industry. Our drivers: Speed, Focus, Ownership, and Impact, guide our working style at Wooga and help us make a deliberate choice to focus on what is important to us, while working towards a shared goal. These drivers shape how we work together and what we expect from ourselves and our leaders. We are seeking an analytical, enthusiastic marketing professional to join us as a Senior Customer Acquisition Manager. In this role, you will own the marketing budget for our games and partner with various teams to develop and execute a data-driven user acquisition and growth strategy. You will spend millions of dollars per month across multiple platforms in pursuit of Wooga’s user acquisition goals, while continuously identifying opportunities to improve performance through testing, experimentation, and innovation. A key part of the role is to continuously develop and test new hypotheses across channels, audiences, creatives, and the user journey, turning insights and data into actionable experiments and scaling successful learnings. You will work closely with Creative Production, Product, Analytics, and other teams to develop and test new ideas that drive acquisition and overall game growth. In addition to managing UA campaigns, you will support the marketing team’s internal analysis pipeline, producing regular reports and insights for executive management and the wider marketing team. About the role Take responsibility for allocating our marketing budget for your respective networks. Participate in high-level strategic discussions on growing our games and determining the size and allocation of our budgets. Develop and continuously evolve UA strategies through ongoing testing and experimentation. Proactively identify opportunities, formulate hypotheses, design tests, analyze results, and scale successful learnings across markets, platforms, and campaigns. Collaborate internally with the User Acquisition team as well as externally with the Playtika organization to share knowledge and drive best practices across teams. Advance our internal tools and processes using dedicated…