SEO Content Manager - LATAM

About North Star Network North Star Network (NSN) is a global sports and betting media group that builds and operates leading digital brands connecting sports fans and bettors across 30+ countries. Our mission is to turn passion for sports and gaming into trusted information, data-driven insights, and responsible entertainment. We're a multicultural and fully remote company uniting 50+ in-house and 200+ external experts from more than 20 nationalities across Europe, Africa, and the Americas. About the Role We're looking for a Content Manager (SEO) to drive organic growth across our LATAM portfolio. This is a growth role. You own the content that drives traffic and revenue across your markets: which pages get built, which keywords they target, how they're structured, how they're updated, and how they convert. Every article you sign off on should have a clear purpose: to rank and to generate revenue. You'll work across multiple LATAM geos (Panamá, Ecuador, Colombia, Venezuela, etc.) and sites, deciding where the opportunity is and turning that into a content plan that moves rankings and revenue. Production support is part of the job, but the outcome we measure you on is performance. What You'll Own Organic traffic and keyword visibility for your markets Content-driven conversions and revenue contribution Coverage of commercial and informational keyword clusters across each geo Quality and accuracy of everything published under your markets Key Responsibilities 1. SEO Content Strategy and Keyword Research Own the content roadmap for your markets: identify gaps, prioritise clusters, and decide what gets written and when, based on search demand and commercial value. Run keyword research end to end: volume, difficulty, SERP intent, competitor coverage, cannibalisation risk, and internal linking opportunities. Map keywords to page types and build the silo structure that supports them, distinguishing money pages from supporting content. Analyse SERPs before briefing: what Google is actually rewarding for the query, which formats win, which entities and subtopics need to be covered. Turn research into briefs that a writer can execute without guesswork: target keyword and variants, search intent, mandatory sections, competitive angle, word budget, internal links, and E-E-A-T requirements. 2. Content Optimisation and Performance Growth Monitor performance in Google Search Console, rank trackers, and analytics, and act on it: identify pages losing ground, pages stuck on page two, and queries with impressions but no clicks. Build and execute a content update programme: refresh, expand, consolidate, or prune existing pages to recover and grow positions. Optimise titles, headings, on-page copy, and internal linking to improve CTR and conversion, not just rankings. Report on what's working and what isn't, with a clear read on cause and next action. 3. Editorial Quality and Brand Standards …