SEO Content Writer

Role Summary: Raise is built on this core philosophy, we will bring exceptionally great products, awesome user experience and best-in-class customer service to our users. We started with our first consumer product, Dhan, an investment and trading platform launched in November 2021. Today, Dhan ranks #8 amongst stock brokers in India and continues to be one of the fastest-growing platforms in the investment and trading ecosystem. In September 2026, Dhan was also recognised as Fintech Startup of the Year at the Global Fintech Festival, reflecting the innovation, product excellence and customer focus that continue to shape the platform. Backed by a passionate team of builders, believers, designers and problem-solvers, we are building a trusted ecosystem of financial products that empowers millions of users to make smarter financial decisions. As a part of the growth team at Raise, you will work closely with the SEO Lead on organic acquisition initiatives. You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search channels. You will also manage all SEO campaigns in order to maximize ROI. If you are someone who is passionate about financial services and fintech products in India wherein you feel the customers should get the best possible experience then you are looking at the place where you should apply. Expected Responsibilities: Own and execute end-to-end SEO strategies, including on-page, technical, and performance optimization. Analyze and improve website performance based on Google Lighthouse, PageSpeed Insights, and Core Web Vitals. Collaborate with design and development teams to improve page layouts, UI/UX, and user engagement metrics. Conduct regular technical audits and identify issues affecting crawlability, indexing, and ranking. Implement structured data, schema markup, and internal linking strategies. Optimize app listings through App Store Optimization (ASO) for both Google Play and Apple App Store. Track and report performance using tools like Google Search Console, GA4, Google Tag Manager, and Google Play Console. Use market intelligence tools (Ahrefs, SEMrush, SimilarWeb, AppTweak, etc.) for research, competitive benchmarking, and opportunity analysis. Contribute to content strategy by identifying keyword gaps, topic opportunities, and SERP trends. Take full ownership of SEO planning, execution, and cross-functional coordination with content, design, tech, and product teams. What We’re Looking For: 2+ years of hands-on experience in SEO, preferably in a product or fintech company. Strong grasp of technical SEO fundamentals and performance metrics. Working knowledge of HTML, CSS, JS, and frameworks like React or Angular. Familiarity with CMS platforms such as WordPress, Ghost, or others. Practical knowledge of ASO strategies and tools. Excellent analytical skills with a proactive mindset…