SEO Head

SEO Strategy & Vision • Develop and own the multi-year SEO roadmap aligned with business goals. • Set measurable OKRs for organic search; track and report performance to leadership. • Stay ahead of algorithm changes, industry trends, and competitive landscape shifts. • Define the right mix of technical SEO, content SEO, and link-building initiatives. Technical SEO • Lead technical audits and prioritise fixes — crawlability, indexation, Core Web Vitals, site architecture, structured data. • Partner with Engineering to ensure SEO requirements are built into product and platform roadmaps. • Drive implementation of schema markup, hreflang, canonicals, and other technical elements. • Own SEO tooling stack selection and integration (Screaming Frog, Ahrefs, SEMrush, GSC, etc.). Content & On-Page SEO • Collaborate with the Content team to build topical authority through strategic content clusters. • Own keyword research frameworks, content briefs, and on-page optimisation guidelines. • Identify content gaps and opportunities through competitive and SERP analysis. • Guide writers and editors on SEO best practices without compromising content quality. Off-Page SEO & Authority Building • Design and oversee a white-hat link acquisition strategy. • Build relationships with publishers, partners, and digital PR teams. • Monitor and maintain domain authority; manage disavow processes when necessary. Analytics & Reporting • Define SEO KPIs — organic sessions, rankings, CTR, crawl health, share of voice. • Build and maintain dashboards in Looker Studio / GA4 / Search Console. • Provide regular performance updates and actionable insights to stakeholders. • Conduct SEO impact attribution and incrementality analysis. Team & Stakeholder Management • Build, mentor, and manage a high-performing SEO team (in-house and agency). • Evangelise SEO across the organisation — train cross-functional partners. • Manage SEO agency and freelancer relationships, budgets, and deliverables. Requirements Must-Have • 7–10 years of hands-on SEO experience, with at least 2 years in a leadership or managerial role. • Proven track record of driving significant organic growth for a mid-to-large-scale website (100K+ monthly sessions). • Deep expertise in technical SEO, on-page SEO, and link building. • Strong command of SEO tools: Google Search Console, GA4, SEMrush / Ahrefs / Moz, Screaming Frog, Lumar / DeepCrawl. • Experience working directly with Engineering teams; able to communicate technical requirements clearly. • Data-driven mindset — comfortable with Excel, Google Sheets, and BI tools (Looker Studio, Tableau, or equivalent). • Excellent communication skills; able to present complex data to non-technical stakeholders. • Up-to-date knowledge of Google's ranking systems, Search Generative Experience (SGE / AI Overviews), and E-E-A-T principles. Good to Have • Experience with enterprise CMS platforms (WordPress VIP, Contentful, custom builds). • Familiarity with Python or JavaScript…