SEO Manager

Job Title: SEO Manager Job Level: Mid-Level Report to: AVP Department: Marketing Organisation: airpay money private limited ( https://www.airpay.money/ ) & airpay capital private limited ( https://www.airpay.capital/ ) Location: Chandigarh, Work from office. Job Summary: Own and execute the complete SEO strategy to drive organic traffic, app installs, investment account sign-ups, insurance leads, financing enquiries and revenue growth. Key Responsibilities: Develop annual SEO roadmap and growth strategy. Drive keyword leadership across mutual funds, SIPs, wealth management, health insurance, life insurance, term plans, business loans and MSME finance. Execute technical SEO audits, content optimization, structured data and Core Web Vitals improvements. Partner with Product, Engineering, UX and Content teams. Build authority through digital PR and backlink acquisition. Create dashboards and leadership reviews. Work closely with content and tech team Optimizing existing and new pages content as per SEO, ASO, AEO and AI Searches best practices Implement and maintain SEO, Schema and structured data to support search engine and AI-led discovery Should have hand on experience on tools like SEMRush or Ahref Knowledge about google search console, GA4, Sitemap and robots.txt Required Qualifications: Bachelor's/Master’s degree in Marketing, English, communications, or a related field. 7-8 years of SEO experience with FinTech, WealthTech, InsurTech, BFSI or lending businesses. Strong expertise in GA4, Ahrefs, SEMrush, Search Console, Screaming Frog and Looker Studio.