SEO Specialist

Role: SEO Specialist Job Type: Full-time Location: Work from Office Experience: 2 + Years About the Role: We're looking for a technical SEO Specialist to optimize our website for search engines and improve organic visibility across 38 country-specific markets. You'll work on both on-page and technical SEO to drive organic traffic and rankings. Key Responsibilities: ● Conduct comprehensive technical SEO audits and implement fixes ● Optimize on-page elements (title tags, meta descriptions, headers, URLs, internal linking) ● Improve website architecture and navigation for SEO ● Implement schema markup and structured data ● Optimize site speed, Core Web Vitals, and mobile performance ● Manage and optimize country-specific pages with hreflang implementation ● Conduct keyword research and competitive analysis ● Monitor and improve crawlability and indexation ● Identify and resolve technical SEO issues (404 errors, redirect chains, canonicalization) ● Collaborate with developers on SEO-related website changes ● Track and report on organic performance metrics ● Stay updated on Google algorithm changes and SEO best practices ● Conduct SEO training for content team Required Qualifications: ● Bachelor's degree in Marketing, Computer Science, or related field ● 2-3 years of hands-on SEO experience ● Strong understanding of technical SEO principles ● Experience with SEO tools (Google Search Console, Screaming Frog, SEMrush/Ahrefs) ● Proficiency in Google Analytics and data analysis ● Basic understanding of HTML, CSS, and JavaScript ● Experience with WordPress or other CMS platforms Preferred Qualifications ● Experience with international/multi-country SEO ● Knowledge of Python or SEO automation ● Familiarity with ed-tech or education industry ● Google Analytics certification Skills Required ● Analytical and problem-solving skills ● Technical aptitude and attention to detail ● Data interpretation and reporting ● Project management ● Communication and collaboration ● Ability to prioritize and manage multiple projects Tools Proficiency ● Google Search Console, Google Analytics ● SEMrush, Ahrefs, or Moz ● Screaming Frog SEO Spider ● PageSpeed Insights, GTmetrix ● Schema markup generators