SEO Specialist

Role Overview Cambridge Technology is seeking an experienced SEO, AEO & GEO Specialist to lead the organic search strategy across all Cambridge brands and digital properties. The role will strengthen visibility across traditional search engines, answer engines, and AI-powered discovery platforms, translating business priorities into measurable organic growth. This strategic and hands-on position encompasses technical, on-page, off-page, local, and international SEO, along with performance analytics and search governance. The specialist will collaborate with internal marketing, content, design, product, and development teams to establish priorities, guide implementation, and improve search visibility, qualified website traffic, and lead generation. The specialist will also be responsible for managing Google Analytics dashboards, monitoring website performance, and presenting week-on-week analytical reports and actionable insights to relevant internal stakeholders. Key Responsibilities Develop and maintain an integrated SEO, AEO, and GEO strategy across all company brands, websites, products, and target markets. Conduct keyword research, search-intent analysis, competitor research, and content-gap analysis to identify organic growth opportunities. Lead technical SEO audits covering crawlability, indexation, website architecture, redirects, structured data, page speed, mobile usability, and Core Web Vitals. Define on-page optimization recommendations for page structure, metadata, headings, internal linking, schema markup, and content coverage. Create prioritized SEO roadmaps and provide clear implementation requirements to internal marketing, content, design, product, and development teams. Develop off-page SEO strategies covering backlink quality, link acquisition, brand mentions, digital PR opportunities, and topical authority. Plan and guide local and international SEO initiatives, including business profiles, citations, localized pages, geographic targeting, localization, and hreflang. Improve visibility across answer engines and generative AI platforms—including Google AI Overviews, ChatGPT, Bing Copilot, and Perplexity—through structured, authoritative, and machine-readable content recommendations. Monitor organic rankings, qualified traffic, leads, conversions, technical health, backlinks, and AI-search visibility across brands and markets. Provide monthly performance reports and quarterly strategic recommendations based on search trends, platform changes, competitive movement, and business priorities. Own the creation, maintenance, and continuous improvement of Google Analytics 4 dashboards covering website traffic, acquisition channels, user engagement, landing-page performance, events, conversions, and lead-generation activity. Analyze and present website performance on a week-on-week basis, highlighting key movements, traffic trends, conversion changes, potential issues, and recommended actions. Ensure that Google…