SEO Specialist

Role Summary: Raise is built on this core philosophy, we will bring exceptionally great products, awesome user experience and best-in-class customer service to our users. We started with our first consumer product, Dhan, an investment and trading platform launched in November 2021. Today, Dhan ranks #8 amongst stock brokers in India and continues to be one of the fastest-growing platforms in the investment and trading ecosystem. In September 2026, Dhan was also recognised as Fintech Startup of the Year at the Global Fintech Festival, reflecting the innovation, product excellence and customer focus that continue to shape the platform. Backed by a passionate team of builders, believers, designers and problem-solvers, we are building a trusted ecosystem of financial products that empowers millions of users to make smarter financial decisions. We're looking for an SEO Specialist who can drive organic growth across Raise's suite of products. This is an individual contributor role for someone who enjoys owning the entire SEO lifecycle, from research and strategy to execution, analysis, and optimization. Role & Responsibilities: Own and execute end-to-end SEO strategies, including on-page, technical, and performance optimization. Conduct regular technical audits and identify issues affecting crawlability, indexing, and ranking. Analyze and improve website performance using Google Lighthouse, PageSpeed Insights, and Core Web Vitals. Collaborate with design and development teams to improve page layouts, UI/UX, and user engagement metrics. Contribute to content strategy by identifying keyword gaps, topic opportunities, and SERP trends. Use market intelligence tools (Ahrefs, SEMrush, SimilarWeb, AppTweak, etc.) for research, competitive benchmarking, and opportunity analysis. Optimize app listings through App Store Optimization (ASO) for Google Play and the Apple App Store. Track and report performance using Google Search Console, GA4, Google Tag Manager, Google Play Console, and other SEO analytics tools. Optimize content and website structure for AI-powered search experiences, including AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization). Implement semantic SEO best practices, including E-E-A-T, entity optimization, structured data, and information architecture for AI-first search. Monitor and improve brand visibility across AI search platforms such as ChatGPT, Gemini, Perplexity, and other AI-powered discovery engines. Track AI visibility, citations, mentions, and referral opportunities alongside traditional SEO metrics. Develop AI-assisted SEO workflows using LLMs, automation tools, and prompt engineering to improve research, content production, technical audits, and reporting. Experiment with emerging AI search trends, tools, and search formats to identify new organic growth opportunities. Take full ownership of SEO, AEO, and GEO initiatives—from planning and execution to…