SEO Specialist

SEO Specialist (Technical SEO, Content & Organic Growth) – Remote Position Type: Full-Time, Remote Working Hours: U.S. Client Business Hours About the Role At Pavago, one of our clients is hiring an SEO Specialist to improve search visibility, increase organic rankings, and drive sustainable inbound traffic and conversions. This is a hands-on SEO role covering technical SEO, keyword strategy, on-page optimization, content SEO, link building, and performance analytics . You’ll work closely with content, marketing, design, and development teams to ensure websites are technically healthy, search-friendly, authoritative, and continuously improving. If you understand both the technical and content sides of SEO and enjoy using data to uncover growth opportunities, this role is a strong fit. What You’ll Own Keyword Research & SEO Strategy Conduct in-depth keyword research using: SEMrush Ahrefs Google Keyword Planner Map keywords according to search intent, user behavior, and buyer journey stages. Identify: Ranking opportunities Content gaps Competitor weaknesses High-value search terms Build SEO strategies aligned with organic traffic, lead generation, and conversion goals. Prioritize SEO opportunities based on potential business impact. On-Page SEO & Content Optimization Optimize: Title tags Meta descriptions Headings URLs Internal links Image alt text Implement structured data and schema markup where applicable. Conduct content audits and identify pages requiring optimization, consolidation, or expansion. Ensure content balances search optimization with readability and brand voice. Optimize landing pages and existing content for rankings and conversions. Technical SEO Conduct technical audits using Screaming Frog, Sitebulb, SEMrush, and similar tools. Identify and resolve: Crawl errors Indexation issues Duplicate content Broken links Redirect problems Canonicalization issues Manage and optimize: XML sitemaps Robots.txt Canonical tags Crawl architecture Improve Core Web Vitals, page speed, mobile usability, and overall technical performance. Collaborate with developers to prioritize and implement technical fixes. Off-Page SEO & Link Building Develop scalable, ethical backlink strategies. Execute outreach through: Partnerships Guest posting Digital PR Relevant industry opportunities Monitor backlink profiles and identify low-quality or potentially harmful links. Support backlink cleanup or disavowal when appropriate. Improve website authority and organic trust signals over time. Analytics & SEO Reporting Monitor: Keyword rankings Organic traffic Search impressions Engagement Leads and conversions Use Google Analytics and Google Search Console to analyze performance. Build reporting dashboards using Looker Studio, Power BI, or similar platforms. Prepare weekly and monthly SEO reports with clear insights and recommendations. Adjust strategies based on performance data, search…