SEO Specialist

SEO Specialist Location: Hyderabad Experience: 3+ Years Employment Type: Full-Time Roles & Responsibilities Develop and execute On-Page, Off-Page, and Technical SEO strategies to improve organic visibility and traffic. Conduct keyword research, SERP analysis, competitor analysis, content gap analysis, and search-intent research. Perform regular SEO audits and identify issues related to crawlability, indexing, redirects, canonical tags, robots.txt, XML sitemaps, and site architecture. Optimize website structure, internal linking, page speed, Core Web Vitals, and overall technical performance. Develop backlink and link-building strategies to improve domain authority and rankings. Implement and optimize Schema Markup, Structured Data, and JSON-LD . Develop content strategies around topical authority, content clusters, and programmatic SEO. Monitor keyword rankings, organic traffic, indexing, and performance and provide actionable insights. Work closely with content, development, and marketing teams to implement SEO recommendations. Identify opportunities for EdTech, Education, Course, and Student Lead Generation SEO . Stay updated with Google algorithm updates, AI Search, and emerging SEO trends. Tools - Google Search Console | GA4 | Google Analytics | Ahrefs | SEMrush | Screaming Frog | Looker Studio | Google Keyword Planner | PageSpeed Insights | Lighthouse | GTmetrix | Moz | Surfer SEO | Sitebulb Requirements: 3+ years of hands-on SEO experience with strong expertise in Technical, On-Page, Off-Page SEO, keyword research, SEO audits, organic traffic growth, and SERP/competitor analysis. Strong knowledge of Core Web Vitals, crawlability, indexing, HTML, CSS, JavaScript SEO, Schema/JSON-LD, backlinks, internal linking, WordPress/CMS SEO, and website performance. Experience in SEO migration, Local/International SEO, Mobile SEO, and EdTech/Lead Generation SEO preferred, with strong analytical, problem-solving, and reporting skills.