SEO Specialist

We're looking for an SEO Specialist who actually understands how search works — not someone who recites best practices, but someone who thinks in systems, tests assumptions, and knows why a page ranks or doesn't. You'll own SEO for a portfolio of client websites, working alongside content and development teams to build long-term organic growth. Conduct technical SEO audits and implement on-page optimizations across client sites Perform keyword research, gap analysis, and competitor benchmarking Build and manage content plans aligned with topical authority and search intent Monitor rankings, traffic, and Core Web Vitals; identify and act on trends Develop and execute link-building strategies Optimize for both traditional search and generative engine visibility (AI overviews, SGE) Prepare performance reports for clients and internal stakeholders Collaborate with content writers and developers to ensure correct implementation Solid foundational knowledge of on-page, off-page, and technical SEO Familiarity with tools like Google Search Console, Ahrefs, Semrush, or Screaming Frog Understanding of HTML/CSS basics as they relate to SEO Ability to read and interpret GA4 data Strong written and verbal communication in English Analytical mindset — able to isolate variables and run experiments Experience with SEO campaigns (personal projects count)