Social Content Strategist

ABOUT US Join us in inspiring everyone to express their unique beauty. IPSY is the beauty industry’s most powerful platform, uniting brands, creators, and hyper-engaged consumers with unprecedented access to each other through the ultimate beauty membership. Home to sample-size subscription IPSY Original, full-size subscription IPSY Extra, and quarterly, limited-edition collection IPSY Ultimate, we curate beauty for millions of members so they can play, explore, and express their unique beauty every day. We think self-discovery, self-expression, and confidence are beautiful. Agree? Then join us! Explore careers and learn more about our values, culture, and benefits across all our brands: IPSY Careers . We're proud to be a remote-first company. Our fully remote team members have the chance to live and work where they want, because we believe work should fit into your life—not the other way around. We offer monthly virtual activities, company-wide offsites, professional development, and learning sessions, to help our team members stay connected, engaged, and impactful while working virtually. United States Remote: Remote positions which may be performed in any of the states where IPSY has established a Business presence: Arizona, California, Connecticut, Florida, Illinois, Kansas, Massachusetts, Missouri, North Carolina, New York, New Jersey, Nevada, Ohio, Pennsylvania, Texas, Utah and Washington. California Privacy Notice Beware job scams! IPSY recruiters only use @ ipsy.com email addresses. We do not interview via text/message/Teams. We don't ask for software downloads (except Zoom) and we will never ask for sensitive information (like SSN/bank info). Suspect fraud? Report it to law enforcement and recruiting@ipsy.com . About the Role: We're looking for a highly creative and strategic Social Content Strategist to lead and elevate IPSY's presence across key organic social channels including Instagram, TikTok, Facebook, YouTube Shorts, and emerging platforms. This role blends beauty content creation, channel strategy and management, and trendspotting. You'll own organic social channels and concept, create, and direct social-first content that delivers our organic goals, acting as a social expert and cross-functional partner while shaping how IPSY shows up across social. This position reports to the Director of Social Media and MUST BE based in the Los Angeles, CA area. (This is a hybrid role, blending onsite and remote work.) What You’ll Be Doing: Content Creation & Social Shoot Capture: Concept, capture, and edit social-first content including short-form original videos, trending formats, campaign storytelling, BTS, in-office footage, reactive content, and event coverage - to be used across all of IPSY social channels. Serve as in-house beauty content creator when needed, producing compelling, trend-forward content that authentically connects with IPSY's beauty audience. Lead the planning of and attend social shoots,…