Social Media Content Creator & Coordinator

Create content people actually want to watch. An exciting opportunity exists for a Social Media Content Creator & Coordinator to join the Mukuru team in Cape Town. This is a role for someone with real social media experience and even better energy: a natural communicator with a genuine passion for videography and content creation, who lives on social, spots trends before they peak, and knows how to turn great ideas into content that people want to watch and share. The main purpose of this role is to coordinate and support the day-to-day running of Mukuru’s social media platforms, from content planning, copywriting and video content creation through to design briefing, stakeholder coordination and reporting, while bringing fresh, innovative, trend-led thinking that grows our reach and engagement. The Social Media Content Creator & Coordinator reports directly to the Social Media and Content Manager, supporting the execution of multiple social media pages across our markets. This is a great opportunity to work in a purpose-driven, fast-paced organisation and make a real impact on how millions of customers connect with the Mukuru brand. Internal liaison takes place with Marketing, Design, Compliance, Legal and country teams. External liaison takes place with creators, partners and audiences through social media content. Duties and Responsibilities (Includes but is not limited to) Coordinate and support the execution of the social media content calendar across all Mukuru platforms (Facebook, Instagram, TikTok, X, LinkedIn and YouTube), ensuring content goes live on time, on brand and error free Copywrite social media posts in line with Mukuru brand guidelines and tone of voice, adapting copy natively for each platform Actively monitor social and cultural trends, trending sounds, formats and conversations, and move quickly to develop timely, brand-safe reactive content that positions Mukuru at the centre of the moment Generate and pitch creative ideas designed to drive shareability, virality and organic reach, including interactive formats, challenges and community-led content Shoot and edit short-form video content (TikToks, Reels, YouTube Shorts and behind-the-scenes moments), bringing a genuine passion for videography and a sharp eye for what performs on each platform Create static and video content using Canva, CapCut and similar tools, ready for publishing or for handover to the design team for finishing Demonstrate strong working knowledge of all social channels, their algorithms, native formats and best practice, and advise the team on what works where Bring strong planning discipline to the content calendar: plan content ahead of key dates, campaigns and cultural moments so the team is always prepared, never reactive by accident Apply a deep understanding of our audiences and their behaviour across African markets and diaspora corridors (Zimbabwe, South Africa, Malawi, Botswana, Zambia, Kenya, Uganda, Lesotho and the…