Social Media Manager

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production. Social Media Manager Maker Lab supports clients across technology, entertainment, financial services and the payments industry. We’re looking for dynamic individuals to join our team and support our amazing clients in the music and entertainment industry. We are looking for a Social Media Manager who thrives at the intersection of creative content strategy, real-time cultural intelligence, and performance analytics. You will join a high-impact team supporting a diverse portfolio of product areas across an enterprise brand environment architecting content that resonates with audiences, drives platform-native engagement, and surfaces the right cultural moments at the right time. Role: Social Content & Production Leadership Oversee and execute high-velocity, platform-first social content strategies across primary channels including Instagram, YouTube Shorts, LinkedIn, X, and emerging platforms. Architect and maintain a rolling 30-60-90 day content roadmap that balances brand objectives, campaign priorities, and real-time cultural opportunities. Instinctive pulse on internet culture from emerging formats and creator trends to platform shifts and viral moments and you know how to translate that awareness into brand-relevant content strategy. Partner with creative directors, copywriters, and video production teams to ensure all assets meet rigorous platform best practices, brand standards, and delivery milestones. Lead end-to-end publishing workflows from brief to asset delivery to live post including crafting platform-optimised copy, captions, hashtag strategies, and metadata. Own the content calendar across multiple concurrent product workstreams, ensuring nothing falls through the cracks across complex, multi-stakeholder approval chains. Community & Culture Listening Monitor real-time cultural trends, social platform feature rollouts, and audience sentiment to surface strategic real-time content opportunities before they peak. Act as the strategic cultural ear for the team scanning platform trends, creator ecosystems, viral formats, and cultural conversations to identify moments the brand can authentically own. Translate community signals comments, DMs, sentiment shifts, and audience feedback into actionable creative insights for the wider content and strategy team. Foster a high-loyalty community environment by acting as the strategic voice in brand interactions, ensuring every touchpoint builds long-term audience trust and resonance. Stay ahead of algorithm shifts, social platform feature releases, and format innovations to ensure the content…