Social Media Manager

Join one of the UK's most loved drinks brands At Master of Malt, we're known for our incredible range of spirits, expert knowledge, and a voice that feels more like a trusted friend than a retailer. We're looking for a Social Media Manager to take ownership of that voice and help us build social channels that people genuinely want to follow. This is an exciting opportunity to shape and lead the social media strategy across Master of Malt Retail, Master of Malt Trade, and key Atom brands including Bathtub Gin and Drinks by the Dram. You'll be responsible for creating engaging, platform-native content, growing active communities, building meaningful creator partnerships, and helping us turn social media into a powerful commercial and brand-building channel. What you'll be doing Develop and lead our social strategy Own and deliver the social media strategy across Master of Malt Retail, Master of Malt Trade and key first-party brands. Create channel-specific approaches that resonate with different audiences, from whisky enthusiasts to hospitality buyers. Build and maintain a content calendar balancing storytelling, product launches, commercial activity and community engagement. Identify opportunities for new channels and emerging platforms where our audiences are spending their time. Relaunch and grow our Master of Malt Trade social presence. Create content people actually want to see Become an ambassador for the business, building excitement and sharing inspiration to our community. Lead the creation of engaging content across Instagram, TikTok and other relevant platforms. Work closely with our production and content teams to bring ideas to life. Help establish and grow our TikTok presence through creative, platform-native content. Ensure all copy and creative reflects the Master of Malt tone of voice: knowledgeable, entertaining and never corporate. Collaborate with creators, influencers and industry voices to expand reach and diversify content. Build communities, not just audiences Foster engaged communities that return for recommendations, new releases, expert insights and conversation. Develop relationships with creators, bartenders, drinks writers and brand partners. Manage day-to-day community engagement across channels. Turn followers into advocates through meaningful interactions and authentic content. Measure, learn and improve Define meaningful success metrics for each platform. Produce insightful reporting that goes beyond likes and follower counts. Share learnings across the wider business and use audience insights to continuously improve performance. Act as our internal expert on social trends, platform developments and emerging opportunities. What we're looking for Essential Proven experience managing and growing organic social media channels for a consumer-facing brand. Experience within a DTC ecommerce business or premium retail environment. Strong content creation skills, particularly across…