Specialist, Growth Conversion

At Athena, we empower exceptional talent with boundless opportunities to achieve more. We achieve this by pairing exceptional EAs from the Philippines and Kenya with our driven clients and ensuring both receive ongoing support throughout the journey. The result is 10x more leverage, more time, and a greater impact on our clients' work and lives. With a waitlist growing by the day, Athena has already showcased compelling demand. As part of the Athena team, you will have an exponential opportunity, empowering the fiercely ambitious to reach the most audacious goals. Role Overview As a Growth Operations Specialist, you will own the technical administration and integration ecosystem of HubSpot for the Growth Team — ensuring the platform and its connected tools operate reliably, with clean data and workflows aligned to business goals. You will drive pipeline growth by optimizing lead generation and conversion processes that result in more booked calls and a healthier sales pipeline overall. Beyond platform ownership, you will support lifecycle campaigns and continuously improve CRM architecture efficiency to ensure every stage of the customer journey is set up for measurable impact. Duties & Responsibilities CRM Strategy Development and Execution Develop and execute a comprehensive CRM strategy using HubSpot, aligned with revenue goals and business objectives. Identify key CRM metrics and benchmarks to track performance and measure the impact of optimization efforts on revenue generation. Plan and implement A/B tests and multivariate experiments within HubSpot to optimize messaging, automated workflows, and user journeys. CRM Optimization and Automation Oversee the development and execution of complex CRM automations in HubSpot to streamline workflows and enhance efficiency. Ensure automated workflows and sequences are finely tuned for optimal performance and alignment with revenue goals. Continuously evaluate and improve CRM processes to drive user engagement and conversion rates. Platform Operations & Integrations: Manage HubSpot configuration, including properties, pipelines, lifecycle stages, and user permissions Manage the integration architecture between HubSpot and third-party tools (e.g., Zapier, Make, Clay, Apollo, Salesforce, Slack, billing/payments platforms) — including troubleshooting sync errors and data integrity issues Evaluate, onboard, and maintain third-party apps connected to HubSpot via native integrations or API Manage data hygiene practices: deduplication, contact/company record normalization, and list segmentation logic Collaborate with Sales Ops or engineering teams on custom API work, webhooks, and data pipelines into/out of HubSpot User Experience and Interface Enhancement Support design and development teams by flagging UX/UI issues within HubSpot that impact end-user experience and conversion Assist in analyzing user feedback and funnel data to surface improvement…