Sr Associate, Product Strategy

About us Appnovation is the AI Product Company. Headquartered in Vancouver, Canada, with teams around the world, Appnovation builds AI products, delivers enterprise AI and digital solutions, and co-invests with clients to bring new AI products to market. ABOUT THE PRACTICE Product & Strategy is a consulting practice for practitioners who want to do the full job — defining what gets built, why it matters, and how it comes to life. We bring product thinking and strategic thinking together, integrated by practitioners who can do both. Our work spans product definition, customer experience, service design, transformation, and the delivery continuity that holds it all together. THE ROLE As a Senior Associate, you are an independent practitioner who leads meaningful portions of the work. You own requirements, backlogs, process maps, journeys, and prioritisation — the product-facing artifacts that keep delivery on track. You also connect that work to the strategic context it lives within, helping ensure what the team is building stays true to what the client actually needs. This is a role for someone who takes ownership, pushes quality higher every time, and uses every engagement as an opportunity to grow as both a product and strategic thinker. HOW WE WORK We are a practice built on momentum. We learn constantly — because the work demands it and because we want to. We carry ideas into action, because thinking that stays in a deck doesn't count. We stay curious — asking better questions, pushing deeper, exploring what others miss. And we treat AI as a creative partner, not just a productivity tool — using it to expand what we can imagine, prototype, and build. If you are never satisfied with "good enough" and you want to do better every single time, you will find a home here. WHAT YOU'LL DO • Own detailed ticket writing and backlog translation for defined workstreams — you produce requirements and stories that teams can act on • Translate stakeholder needs and strategic direction into requirements, user stories, process maps, and backlog-ready artifacts • Apply and adapt product and strategy frameworks — customer journeys, service blueprints, prioritisation models, ecosystem maps — to the specific context of your engagement • Contribute to strategy engagements across product strategy, customer experience, service design, transformation planning, and research-led initiatives • Contribute analysis, synthesis, and structured thinking to the development of strategic recommendations • Identify risks, gaps, and dependencies within your workstreams and surface them proactively • Support continuity from strategic direction through to design, development, and QA • Facilitate smaller working sessions and stakeholder clarifications with growing confidence • Contribute to proposal or pitch support where relevant • Use AI and visual tools both to accelerate your work and to expand your creative range — exploring how AI can help you…