Sr. Manager, Analytics and Insights

Sr. Manager, Analytics & Insights Location: Lake Mary, FL (Hybrid) Department: Brand & Digital Growth Status: Full-Time | Exempt About The IIA The Institute of Internal Auditors (IIA) is the global leader and recognized authority for the internal audit profession. We advance the profession worldwide through education, advocacy, certifications, and professional resources. Guided by our values of People First, Integrity, Collaboration, Accountability, and Innovation , we offer a collaborative, purpose-driven workplace where employees can grow professionally while making a global impact. Why Join The IIA? Make a global impact by advancing the internal audit profession. Work in a collaborative, values-driven culture. Be part of an organization that values innovation and continuous learning. Grow your career while contributing to meaningful work that strengthens organizations around the world. Join a team committed to integrity, accountability, and putting people first. Position Summary The Institute of Internal Auditors (IIA) is seeking a Sr. Manager, Analytics & Insights to lead our marketing measurement and analytics capabilities and turn data into actionable business insights. This is a hands-on individual contributor role with end-to-end ownership of marketing analytics. You will develop measurement frameworks, campaign scorecards, attribution approaches, dashboards, and web analytics capabilities that give Marketing leaders a clear and trusted view of performance. You'll partner closely with Web, Marketing Operations, Campaign Management, Finance, and Technology to strengthen measurement across campaigns, channels, audiences, and digital experiences. The ideal candidate combines strong technical analytics expertise with business judgment and a builder mindset. You are equally comfortable working hands-on with GA4, GTM, SQL, and BI tools and translating complex findings into clear recommendations for senior leaders and nontechnical stakeholders. Work Arrangement This is a hybrid position based in Lake Mary, Florida . What You'll Do Own The IIA's marketing analytics strategy and measurement roadmap. Design and maintain measurement frameworks spanning campaign performance, funnel efficiency, channel attribution, audience quality, revenue outcomes, and web behavior. Build campaign scorecards for major marketing programs, including events, membership acquisition initiatives, and digital campaigns. Develop attribution approaches that connect marketing activity to registrations, membership conversions, renewals, and other business outcomes. Analyze campaign and channel performance to identify trends, opportunities, and underperformance and recommend actions based on the findings. Assess data quality, reporting processes, and measurement gaps and establish priorities for improvement. Own Google Analytics 4 (GA4), Google Tag Manager (GTM), event tracking, and data validation across digital properties. Partner with the Web…