Sr. Manager, Consumer Insights, Tim Hortons, Canada
rbi · Corp - Toronto Corporate Office · Canada · On-site
Pay: CAD 130,000 – 165,000 a year
Posted Sep 29, 2026
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Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.
RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.
RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.
The Senior Manager of Insights is a key business leader who shapes the strategies for Canada's favourite QSR. This role is accountable for the impact of insight on decisions across the business — ensuring the best menu, the best guest experience, and marketing the resonates with all Canadians. It suits a strong communicator and strategist who is technically grounded in research methods. The ideal candidate thrives in a fast-paced environment and is always looking for new and exciting challenges. You'll set the standard for how the team works and you'll bring a real obsession with the guest and a genuine love of the brand into everything you do.
Responsibilities
· Own the insight agenda for your portfolio and be accountable for the decisions it shapes.
· Proactively identify business issues and bring forward a fresh, well-argued perspective.
· Provide foresight: read leading signals across tracking, syndicated, first-party, competitive, and cultural data to anticipate where the guest, category, and business are heading — and get a point of view in front of leadership before the shift shows up in the numbers.
· Influence senior stakeholders across the business; ensure the consumer voice shapes decisions early.
· Prioritize ruthlessly across a high volume of demand; protect team capacity for proactive, high-leverage work rather than maximizing project count.
· Lead the development, execution, and evaluation of the custom and tracking research your portfolio needs.
· Build and own the team's first-party research capability — the panel relationships, tools, and design standards that let the team run studies in-house — and set the in-house-versus-agency call across the portfolio.
· Build strong relationships with internal partners (Category, Category Analytics, Pricing, Marketing…