Sr Mgr Technology - MarTech DevOps/Content Supply Chain

Department: Technology Our Company Promise We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer. Job Description: About Us At Southwest Airlines, we believe that flying should feel like freedom. For over 50 years, we’ve been connecting people to what matters most with low fares, legendary hospitality, and a heart for service. Our culture is built on the principles of fun, friendliness, and family, making us one of the most admired workplaces in the world. If you’re passionate about making a difference, love working in a fast-paced environment, and want to help millions of travelers reach their destinations with a smile, Southwest Airlines is the place for you. Here, your career can truly take flight. Job Summary As a Sr Manager - MarTech DevOps / Content Supply Chain, you’ll lead the technology ecosystem that powers how Southwest creates, manages, personalizes, and delivers digital content across markets. This role sits at the intersection of enterprise engineering, MarTech, and creative operations, with end-to-end ownership of the technology and delivery pipeline supporting Southwest’s Content Supply Chain. You’ll architect and scale a modern ecosystem across the Adobe Enterprise suite - including Workfront, Workfront Fusion, AEM Assets and CMS capabilities - while connecting workflow, digital asset management, APIs, middleware, and content delivery technologies into a unified solution. Beyond operating today’s environment, you’ll help shape the next generation of Southwest’s MarTech capabilities. You’ll lead the evolution toward a more automated, API-first and “content-as-a-service” ecosystem, applying strong architectural judgment and transformational leadership to simplify workflows, increase asset reuse, accelerate personalized content deployment, and prepare the organization for an increasingly agentic future. You’ll also lead multidisciplinary engineering and content pods across onshore and offshore teams, partnering with Marketing, Digital, Technology and other stakeholders to deliver scalable, governed and high-performing digital experiences. Model the Southwest Way Guide and lead Team Members using SWA talent management practices to coach, develop, and engage Employees Adhere to Company values and competencies to foster a Culture of inclusion, recognition, and support of a safe work environment Invest in Leadership and self-growth through participating in continuous learning and development Responsibilities Lead, support, and influence the achievement of the mission, goals and objectives of the department and organization Participate fully in organizational…