Student Marketing Analyst Specialist

Student Marketing Analyst Specialist We are seeking a data-driven Student Assistant, Marketing Analyst Specialist to join our marketing data analytics team. The ideal candidate will be responsible for collecting, analyzing, and interpreting marketing data to inform strategic decision-making and optimize digital environments and marketing campaigns. As a key member of the Data, Analytics, and Insights (DAI) team, you will collaborate with other team members to align our efforts with business objectives and deliver value to our stakeholders. The Marketing Analyst Specialist will play a crucial role in measuring marketing performance, identifying trends, and uncovering actionable insights to drive business growth. This position will require approximately 20 hours per week. What   you’ll   do     Data collection and analysis: Collect and analyze marketing data from various sources, including website analytics, search engine optimization, social media, communications, paid media, and CRM systems. Performance measurement: Track and measure the effectiveness of marketing campaigns and digital environments, including ROI, conversion rates, and other key performance indicators (KPIs). Reporting and insights: Develop comprehensive reports and presentations that summarize marketing performance, highlight key trends, and provide actionable recommendations to improve effectiveness of campaigns and digital environments. Campaign optimization: Collaborate with marketing team members to optimize marketing campaigns based on data-driven insights. A/B testing analysis: Evaluate A/B tests to measure effectiveness of different marketing strategies and tactics. Data visualization: Create visually appealing dashboards and reports to communicate complex data insights to stakeholders. What   you'll   need    Familiarity with quantitative analysis Familiarity with qualitative analysis Strong problem-solving skills and ability to learn new concepts and technologies quickly Familiar with concepts related to website performance, search engine optimization, and communications Strong leadership, communication, and collaboration skills. Passion for innovation and commitment to continuous learning Relevant qualifications     Currently pursuing a degree (Bachelor’s, Master’s, or Graduate) in marketing analytics or related program at ASU. Preferred education and experience    Minimum of 1 + years in marketing analytics Completed relevant coursework in areas such as website analytics, search engine marketing and optimization, strategic communications, or related disciplines Certified in Google Analytics Demonstrate experience in data analytics Preferred skills and abilities    Google Analytics, Google Tag Manager, Google Search Console, Optimizely, Salesforce Marketing Cloud Benefits   $30 bi-weekly cell phone reimbursement    Hands-on experience in a professional environment    Professional…