Technical Marketing Manager - Herbicides - Calgary

Now hiring! Technical Marketing Manager - Herbicides - Calgary Calgary, AB (Hybrid) We are looking for a Technical Market Manager – Herbicides to join our Agricultural Solutions team in Calgary, AB. The Technical Market Manager – Herbicides (TMM - H) assumes leadership and responsibility for all technical elements (labels, technical editing, product use direction, training materials, recommendations, and technical positioning) of assigned products.  Is also responsible to lead APA training & complaint resolution for large herbicide claims. Welcome to BASF We are BASF in Agriculture and everything we do, we do for the love of farming, and the biggest job on Earth. We are an internationally successful company of the BASF Group. Our solutions are purpose-designed for different crop systems. Connecting seeds and traits, crop protection products, digital tools and sustainability approaches, to help deliver the best possible outcomes for farmers, growers and our other stakeholders along the value chain. With teams in the lab, field, office and in production, we do everything in our power to build a sustainable future for agriculture. #ForTheLoveOfFarming #TheBiggestJobOnEarth #AgEmployerOfChoice Here you can gain more insight into our Vision at BASF Agricultural Solutions! As a Technical Marketing Manager - Herbicides - Calgary, you create chemistry by... Developing technical information for marketing: Managing the external trial budget, coordinating research and large-scale testing, and shaping global, regional, and local research targets and sustainable product-positioning, labeling, and business-plan recommendations. Building influencer advocacy, supporting media and public relations activity, and differentiating products to protect market share and achieve business goals. Training and supporting Technical Service Representatives: Delivering technical training, direction, and product-inquiry support through varied presentation tools. Strengthening technical understanding and customer credibility while enabling sales teams to address complex inquiries and increase sales. Creating technical content for sales and marketing: Using field and university research data to develop tools that support sales and marketing tactics and transfer technical information. Expanding access to practical guidance, increasing customer satisfaction, and strengthening brand value and sales. Leading mid- and long-term planning and strategic projects: Providing technical and market insight, leading strategic initiatives, and contributing to global teams defining product-development and commercialization strategy. Identifying technical gaps, market trends, and prioritized opportunities while ensuring differentiated brands and global alignment. Developing targeted influencer programs: Creating strategic plans for key influencers, recommending and partnering on research, serving on industry or academic groups, and acquiring external data that…