Senior Social Media Manager & Content Strategist

ABOUT 321 THE AGENCY 321 is a full-funnel creative agency built for brands that operate in complex, regulated industries — healthcare, insurance, legal services, home services, entertainment, and travel and tourism. We're a remote, AI-first team that combines strategic creative with CRM infrastructure, performance marketing, and paid media to drive real, measurable business outcomes for our clients. We believe organic social isn't a posting schedule — it's where audiences discover, research, and decide. Our social practice is built to earn attention, build trust, and feed the same funnel our paid media and CRM teams work every day. The Senior Social Media Manager & Content Strategist is the leader who makes that happen across our client portfolio. ABOUT THE ROLE As Senior Social Media Manager & Content Strategist at 321, you will serve as the strategic and creative lead for organic social media and content across a diverse portfolio of client accounts, with primary focus on roofing, legal services, real estate, healthcare, insurance, and home services. You'll set content strategy, lead short-form video and creator-driven programs, guide the team that executes them, and connect social performance to the outcomes clients actually care about — leads, appointments, and revenue. The right person for this role thinks in audiences and stories, not just posts. You understand that people now search TikTok, Instagram, and YouTube the way they once searched Google, that a 30-second video from a real technician or attorney often outperforms a polished graphic, and that the best social content is built to be found, saved, and shared. You're as comfortable writing a content strategy for a regulated healthcare brand as you are directing a phone-shot video on a roofing job site — and you use AI to do both faster and smarter. This is a senior role with real ownership. You'll set the standards, playbooks, and quality bar for social content across the agency, mentor the team members who help deliver it, and serve as the senior social voice in client strategy sessions and new business conversations. WHAT YOU'LL DO Social Strategy & Leadership Own organic social and content strategy across a portfolio of 10–15+ client accounts, aligning each program with business goals, audiences, and brand positioning Set the agency's social media playbooks, quality standards, approval workflows, and reporting frameworks Lead audience research, competitive analysis, social listening, and platform audits to identify opportunities and inform strategy Define content pillars, messaging frameworks, and brand voice guidelines tailored to each client and industry Mentor, review, and direct the work of social media coordinators, specialists, and contributors; provide clear feedback and help develop their skills Serve as the escalation point for client concerns, sensitive community issues, and strategic questions across the social portfolio Short-Form Video…