Technical Programmatic Ads Specialist

Job Title: Technical Programmatic Ads Specialist Location: Chandigarh, India Department: IT/Technology Reports To: Director of Technology Job Type: Full-Time About Us: Tru is a leading technology company specializing in innovative digital advertising solutions. Our Seller Side Platform (SSP) empowers publishers to maximize their ad revenue through efficient programmatic advertising. We are looking for a talented Programmatic Ads Specialist to join our team and drive our SSP's success. Job Summary: The Programmatic Ads Specialist will be responsible for managing and optimizing the performance of our Seller Side Platform. This role requires a deep understanding of programmatic advertising, ad exchanges, and real-time bidding (RTB). The ideal candidate will have a strong analytical mindset, excellent communication skills, and the ability to work collaboratively with various teams to achieve revenue goals. Job Location and Address: This requirement is Full Time and working from the office only. No Hybrid or Remote. The Incumbent is required to work in the following location: Plot No E 275, Industrial Area, Sector 75, Sahibzada Ajit Singh Nagar, Punjab 160071 Key Responsibilities: SSP Management: Oversee the daily operations of the Seller Side Platform, ensuring smooth functioning and optimal performance. Ad Inventory Optimization: Analyze ad inventory and implement strategies to maximize yield and fill rates for publishers. Campaign Setup & Management: Set up, manage, and optimize programmatic ad campaigns, including PMP deals, open auctions, and direct deals. Data Analysis: Monitor key performance metrics and conduct thorough data analysis to identify trends, issues, and opportunities for improvement. Reporting: Generate regular reports on ad performance, revenue, and key insights for internal teams and external stakeholders. Collaboration: Work closely with the sales, marketing, and technical teams to align strategies and drive revenue growth. Troubleshooting: Identify and resolve issues related to ad delivery, discrepancies, and other technical challenges. Market Research: Stay updated with industry trends, emerging technologies, and best practices in programmatic advertising. Qualifications: Education: Bachelor’s degree in Marketing, Advertising, Business, or a related field. Experience: 5+ years of experience in programmatic advertising, preferably within an SSP environment. Technical Skills: Proficiency with SSP platforms, ad exchanges, DSPs, and RTB processes. Experience with Google Ad Manager, OpenX, or similar platforms is a plus. Analytical Skills : Strong analytical and problem-solving abilities with a data-driven mindset. Communication: Excellent verbal and written communication skills with the ability to present complex information clearly. Collaboration: Proven ability to work collaboratively in a cross-functional team environment. Detail-Oriented: High attention to detail with the ability to…