Thumbnail & Repackaging Strategist Lead

Who We Are: Spawnpoint Media is a production company of over 100 experts globally that bring joy through our live-action and gaming entertainment content, toys and digital products that reach millions of families worldwide. Nurturing a passionate community of over 26 million followers, we've amassed more than 11 billion views. We strive to maintain the soul, love, joy, and personality of youth in our content and are committed to our mission of leaving a lasting impact on families across the globe. Who You Are: We’re looking for a highly experienced YouTube Strategist with 2-3 years of experience. Who can ideate unique, data-backed and compelling thumbnails that make people click. You’ll play a crucial role in shaping how our videos are presented in the world. This includes being part of the strategy for thumbnails which are not performing across our network of channels and repackaging an older videos to help improve revenue performance. Your Responsibilities and Skills: 🔹Thumbnail Strategy Manage and provide feedback to thumbnail designers to ensure deadlines are met, and designs are completed before video publish date. Ideate thumbnail briefs, mockups of thumbnails to be created for designers. Utilize AI tools such as Weavy and Claude for your workflow Design Software Experience: Utilize Photoshop for any final adjustments to thumbnail designs with multiple design versions. YouTube Metrics Analysis: Analyze key YouTube metrics and analytics to gauge content effectiveness and identify areas for improvement. Collaboration with production departments to ensure the thumbnail and video content align to maximise video performance. Contribute in channel ideation sessions and analytics meetings, providing packaging insights Children Specific Content: Stay informed about developments in children's entertainment to resonate with the target audience. 🔹Video Repackaging Ideate clear, strategic thumbnail mockups to repackage older videos, based on channel needs. Collaborate with the analytics and creative teams to identify high-potential content for repackaging, using visual hooks and trends. Identify poor performing videos, potential repackaging opportunities Trends Integration: Incorporate current audience’s trends into thumbnails to maintain relevance and engagement. 🔹 Collaboration & Workflow Communicate proactively with the team focusing on solutions. Respond to feedback swiftly and iterate with precision and efficiency. Deadline Management and Organization: Adhere to project deadlines and maintain organizational systems and calendars to ensure timely completion of tasks, facilitating smooth project progression. Work with urgency when needed to deliver emergency thumbnails or repackage briefs under tight timelines. Preparation and Presentation: Organise and format your research and ideas for presentation to colleagues and supervisors in a clear, effective and concise manner. Ideation…