UX Analyst

Title: UI/UX Analyst, D2C Product Reports To: Lead D2C Location: Mumbai (Work from Office) Who we are and Why we exist At The Whole Truth, our mission is to ‘re-build the world’s trust in its food’. Consumers have lost faith in big food companies that hide behind misleading claims. We exist to change that with honesty, simplicity, and unmissable storytelling. We are India’s first (and maybe only) 100% Clean Label food brand. That means we proudly declare every single ingredient on the front of the pack. But that’s not all…We don’t just make products. We build brand love. Loudly, proudly, and consistently through content, community, and creative campaigns that break clutter. And now, we’re ready to scale that brand love even further through smart, memorable, and well-placed media. That’s where you come in. About The Role As UI/UX Analyst, you'll diagnose friction, design better user experiences, and validate improvements through data. You're not a pure designer. You're not a pure analyst. You're the bridge – using session recordings, heatmaps, and funnel data to identify why customers drop off, and designing solutions to test. Key Responsibilities Session recording analysis - watch session recordings 2–3x/week to spot friction and user behavior patterns UX friction diagnosis – combine session data, heatmaps, and GA4 to build a prioritized list of improvements A/B test variant design – sketch solutions in Figma based on your findings; collaborate with the product and design teams on testing strategy Design system maintenance — collaborate with the design strategy team to document components and ensure consistency across the website Insight reporting – weekly conversion updates to the team; monthly deep dives on major findings Tool evaluation – research and recommend new UX testing tools (UserTesting, Maze, etc.) as you identify gaps in our workflow You'll collaborate closely with the product and engineering teams to drive user-centric improvements across the platform. Technical Capabilities Required Design Tools & Prototyping: Figma proficiency (non-negotiable) – component-based design, design systems, interactive prototypes Ability to create A/B test variants quickly and hand off clean specs to engineering Understanding of mobile-first design Analytics & Data Tools( good to have): GA4 –funnel visualization, event tracking, custom reports (not deep SQL, but comfortable navigating the tool) Session recording tools – session recording, heatmaps, and user behavior identification Ability to interpret data and translate findings into design improvements Basic statistical thinking (correlation vs. causation, sample size matters) Platform & E-Commerce Context: Familiarity of e-commerce platforms – enough to know what's possible and what's a technical constraint Familiarity with conversion funnel – browse → add-to-cart → checkout → payment → confirmation Tools You Can Learn & Suggest: …