Vice President, Strategic Planning

Who we are: Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste. We support 100% remote work for this role! We’d love to hear from you if: Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch. Who we are: Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste. As a Vice President, Integrated Media Planning, you will lead the strategic vision for integrated media planning across a portfolio of consumer health and wellbeing brands, translating business ambition into bold, measurable media solutions. You’ll serve as a senior strategic partner to Client Leads and executive stakeholders, shaping full-funnel media strategies that connect audience, culture, channels, measurement, and business outcomes. You’ll also help define how Tinuiti’s planning discipline evolves through stronger tools, clearer frameworks, sharper narratives, and a high-performing team of planning leaders and specialists. This role is best suited for someone who can operate at executive altitude with clients, while also building capability, standards, and thought leadership across the broader planning function. Experience leading integrated media planning for CPG or closely related consumer categories is required, with experience in consumer health and wellbeing strongly preferred. Level and scope alignment Level: Vice President (E1). First tier of executive-level leadership within Strategic Planning; oversees teams managing multiple clients, contributes to the vision of the planning team, drives the agenda set by senior leadership, and…