Visual Designer - Branding (LY-VD04)

Role Overview We're a design agency working across multiple clients and domains, and we're looking for someone who's passionate about building brands that people remember. This is a branding-first role where the focus is on crafting thoughtful brand identities, exploring creative concepts, and bringing client visions to life. While branding will be the core focus, illustration will be an added part of the journey. Key Responsibilities Brand Discovery & Research Understand client goals, brand vision, target audience, and business objectives through discovery sessions. Conduct market, competitor, and visual research to inform branding decisions. Translate insights into strategic creative directions. Brand Identity Design Design end-to-end brand identity systems, including logos, typography, color palettes, iconography, and brand guidelines. Explore multiple creative concepts and refine them into strong, memorable brand identities. Ensure every visual solution aligns with the client's vision and brand strategy. Develop consistent visual systems that can be applied across different brand touchpoints. Social Media Design & Handling Create engaging and visually consistent social media content aligned with brand identity. Design social media posts, carousels, stories, campaign creatives, and other digital assets. Adapt brand identities into social media communication while maintaining consistency across platforms. Work with the content/marketing team to understand campaign requirements and translate them into strong visual concepts. Handle multiple social media design requirements across different clients and brands. Stay updated with current social media design trends and formats. Illustration & Visual Assets Create custom illustrations and supporting graphic assets for branding, social media, and communication needs. Develop visual elements that enhance storytelling and strengthen brand recall. Explore different illustration styles based on the brand's personality and requirements. Team Management & Leadership Lead and mentor a team of designers, providing creative direction, feedback, and support. Allocate design tasks and manage team bandwidth across multiple projects. Review design outputs to ensure consistency, quality, and alignment with brand guidelines. Guide team members in developing stronger conceptual thinking and design approaches. Collaborate with project managers and other stakeholders to ensure smooth project delivery. Collaboration & Presentation Partner with cross-functional teams to deliver cohesive branding and social media solutions. Present concepts confidently, communicate design rationale, and incorporate feedback constructively. Manage multiple branding and social media projects while ensuring timely, high-quality delivery. Communicate effectively with clients and internal stakeholders. Process & Quality Contribute to building scalable branding frameworks, templates, and design…