Visual Merchandiser

ABOUT FILSON In 1897 C.C. Filson began outfitting prospectors headed for the Gold Rush with tools and apparel strong enough for the toughest spots on earth. More than 100 years later, Filson remains committed to providing pioneers of all fields around the world with unfailing goods made from the highest quality materials available. Filson recognizes that it takes a world-class team to make a world-class product. As we build on the Filson legacy of American craftsmanship, we are looking for individuals who share our dedication to innovation, excellence, and superior customer service. We don’t work in silos but rely on open collaboration. It’s a jackknife mentality – the ability to accomplish more than what’s asked of you – that defines our culture of versatility and perseverance. Our outfitter mindset is deliberate and strategic. We are a small company, on purpose. We’re the ones doing the work, from product design and marketing, to cutting, sewing, and restoration. With more than 125 years under our belt, we still have a start-up mentality. Driven by an independent spirit and an uncompromising attitude that demands we lead with conviction. ABOUT THE ROLE The Visual Merchandiser owns the visual merchandising strategy for Filson's store fleet from seasonal planning through in-season execution, translating product and brand storytelling into floor sets and channel merchandising plans that carry through retail, wholesale, and partner locations. KEY RESPONSIBILITIES Seasonal Planning + Visual Merchandising Create seasonal floor set directives and seasonal narratives (looks, color stories, etc.) to guide visual direction each season. (6-8 per year) Guide retail tiering strategies across pre-season and in-season, advising on store capacity and assortment planning. Present seasonal merchandising and the visual merchandising vision and product knowledge to store management team prior to each launch. Support execution in flagship and communicate any nuances / substitutions fleet wide relative to delays or shifts in business Communicate product delays and tiering strategy adjustments to retail teams. Deliver and reinforce floor set direction to retail teams in-season, executing layout changes that reinforce the consumer journey based on brand initiatives and current style selling. Manage the visual merchandising calendar and budget to drive efficiency. Energy Moments + Promotions Partner with Creative and Marketing to develop in-store signage supporting merchandising initiatives, energy moments, collaborations, promotions and events. Support guest experience and hospitality initiatives playing into each store’s unique location / space Channel Support + Store Environment Direct display standards for product displays, fixtures, and visual storytelling elements, and set and maintain lighting per company standard. Develop and communicate seasonal and holiday direction — artwork, imagery, furnishings, and music — and…