VP Marketing

Shift: Monday through Friday, 8:00 AM - 5:00 PM Are you ready to work making the world a safer, healthier place? Join our mission to continuously move science forward; to innovate and advance all aspects of our business to improve the health and safety of our communities and lives. VP - Marketing SUMMARY: Leads Pace's enterprise marketing function and develops and executes a unified marketing strategy supporting growth across Pace Analytical Services, Pace Life Sciences, and Corporate initiatives. Partners with executive leadership, commercial teams, operations, scientific leaders, and corporate functions to strengthen the Pace brand, accelerate revenue growth, improve customer engagement, and expand market presence. Serves as the senior marketing leader for the organization and transforms marketing into a strategic growth engine through market intelligence, customer insights, digital capabilities, thought leadership, and demand generation that drive measurable business outcomes. ESSENTIAL FUNCTIONS :   Enterprise Marketing Strategy • Develop and execute an enterprise-wide marketing strategy aligned with Pace's strategic growth objectives. • Create a unified market presence while supporting the unique value propositions of individual business units. • Lead long-term branding, positioning, and customer engagement strategies. • Advise executive leadership on market trends, customer needs, competitive dynamics, and growth opportunities. • Establish enterprise marketing priorities, investments, and performance measures. Demand Generation and Revenue Growth • Drive qualified lead generation and pipeline growth across all business segments. • Partner with commercial leadership to improve customer acquisition, retention, and share-of-wallet growth. • Develop segmentation strategies and targeted growth initiatives for priority markets and customer groups. • Implement account-based marketing, digital campaigns, customer nurturing programs, and content strategies. • Optimize marketing investment to maximize return on investment and revenue impact. Brand and Market Positioning • Serve as steward of the Pace brand across all customer-facing channels. • Ensure consistency of messaging, visual identity, and market positioning throughout the organization.  • Develop thought leadership strategies that strengthen Pace's reputation as a scientific and technical services leader. • Oversee strategic communications supporting customer engagement, market visibility, and industry influence. • Support executive visibility, speaking engagements, industry events, and customer-facing initiatives. Digital Marketing and Customer Experience • Lead enterprise digital marketing strategy, including website management, search optimization, social media, marketing automation, and analytics. • Improve customer engagement throughout the buying journey. • Utilize data and analytics to enhance campaign performance and customer experience. •…