VP, Partner Marketing

Job Description Maximize Starz Entertainment (STE) subscribers and revenue through marketing, promotional, and point-of-sale campaigns that position STE services with affiliated Distributors (MVPDs, OTT, OEMs, Mobile). This vital role serves as the strategic bridge between STE’s internal creative teams and our external distribution partners. The VP will leverage a deep understanding of distributor platforms to adapt STE overall content creative into highly effective partner campaigns, ultimately driving consumer demand, viewership, subscriber acquisition, and long term revenue. ESSENTIAL DUTIES AND RESPONSIBILITIES: Annual Campaign Planning & Strategy: Define and execute year-round partner marketing strategies designed to drive subscriber acquisition, retention, and revenue growth across the affiliate and OTT ecosystem Marketing Strategy & Sell-In: Strategize on optimal marketing campaigns throughout the year to maximize revenue and effectively communicate STE’s high level content slate to distribution partners to successfully "sell in" marketing campaigns Creative Optimization: Collaborate directly with Originals Marketing, Brand, and Creative Services to ensure content creative is adapted and optimized for our partners' specific marketing channels for maximum effectiveness Operational Effectiveness: Work directly with marketing team to ensure efficient creation and distribution of STE marketing materials to support all distribution campaigns Platform Expertise: Leverage a deep understanding of MVPD and Streaming providers’ platforms, market trends, and user interfaces (UI/UX) to align partner capabilities with STE's audience and strategic goals, Lead company on optimizing to rapidly evolving algorithmic placements and UIs and Ensure flows conform to best practices and maximize value of STE placement Executive Representation & Relationship Building: Act as the lead voice for Partner Marketing in executive-level partner discussions, building strong relationships with key partners to drive acquisition, product launches, and retail initiatives Performance & Investment Optimization: Partner with Analytics, Finance, and Distribution teams to establish measurable KPIs, evaluate campaign effectiveness, and leverage consumer insights to optimize marketing fund investments Operational & Financial Management: Manage contractual marketing funds, conduct monthly budget reviews, and ensure all marketing initiatives adhere to legal compliance (e.g., LOAs, vendor contracts, sweepstakes rules) Project & Event Oversight: Track and manage the status of all cross-functional projects, seamlessly pivoting when necessary, and oversee affiliate participation in PR and consumer-facing events Team Leadership: Build, develop, and lead a high-performing partner marketing organization by establishing clear objectives, coaching talent, and fostering a culture of innovation and accountability QUALIFICATIONS: Education: Bachelor’s Degree in Marketing…