Web and Digital Experience Specialist

Apply Job Type Full-time Description Performance Automotive Network is a family-owned automotive dealer group known for outstanding customer service and innovative solutions. With a network of top-brand dealerships, such as Lexus, Toyota, Honda, Chrysler, Jeep, Dodge, RAM, JeepLand, Ford, and several body shops, we lead the industry in digital transformation and customer-focused technology. Join our collaborative team to help elevate web and digital experiences for our customers. Overview Our Digital Marketing team is seeking a performance-driven Web & Digital Experience Specialist to oversee, optimize, and maintain our digital storefronts across our Cincinnati/Dayton and Bountiful, UT dealership networks. In this role, you will bridge marketing strategy and technical website execution. You will ensure our dealership platforms and landing pages deliver fast, frictionless consumer experiences, maximize lead conversions, and adhere to technical SEO standards. You will collaborate closely with digital marketing leadership, SEO/content specialists, and external automotive platform vendors to maintain site health and drive traffic performance. Compensation | $55,000.00 to 65,000.00 Annually (Experience-based) Work Schedule | 8:00 AM to 5:00 PM - Monday through Friday Location | Corporate Headquarters in West Chester, OH Benefits We Offer: Paid time off 401k retirement plans with generous company match Medical insurance HSA and FSA plans Dental care Vision coverage Short- and long-term disability Life insurance Critical illness insurance Hospital indemnity insurance Accident insurance Grief counseling Living will preparation Generous employee discounts on vehicles, parts, and services Requirements Key Responsibilities Platform & Content Management: Maintain and update dealership websites, custom landing pages, and campaign-specific assets across corporate and automotive CMS environments. Conversion Rate Optimization (CRO) & UX: Review user journeys, heatmaps, and funnel performance to implement data-backed improvements to mobile navigation, page layouts, form placement, and call-to-action (CTA) mechanics. Technical SEO & Site Health: Monitor and improve technical search fundamentals, including mobile performance, Core Web Vitals, URL structure, metadata, redirects, and local schema markup. Tracking & Tag Architecture: Deploy, verify, and audit tracking tags, conversion events, and pixels across platforms using Google Tag Manager (GTM) to ensure data integrity in Google Analytics 4 (GA4). Vendor & Platform Coordination: Serve as the day-to-day technical liaison with primary automotive website providers and third-party digital tool partners to troubleshoot issues, implement scripts, and launch new rooftop features. Marketing Campaign Enablement: Rapidly build and test conversion-focused landing pages supporting paid search, email marketing, and seasonal sales promotions. Performance Analysis:…