Web Designer and Developer

Job Posting Title: Web Designer & Developer Summary: The Web Designer & Developer designs, develops, and maintains Innové, Inc.’s portfolio of corporate, brand, regional, and e-commerce websites. This is a hands-on role for someone who combines modern front-end development skills with strong visual judgment and a practical understanding of user experience, accessibility, site performance, and conversion. The position supports websites currently built on WordPress, Shopify, and K-ecommerce and should be comfortable learning and working across additional web platforms as business needs evolve. The role partners closely with Creative Services, Marketing, IT, and outside vendors to deliver polished, on-brand, reliable, and easy-to-use digital experiences Essential Responsibilities: · Website Design & Development: Design, build, enhance, and maintain responsive websites, landing pages, templates, and e-commerce experiences across WordPress, Shopify, K-ecommerce, and other web platforms. · Front-End Development: Write and maintain clean, standards-based HTML, CSS, and JavaScript. Customize themes, templates, components, and page layouts beyond basic visual page-builder changes when needed. · User Experience & Visual Design: Translate brand standards and business requirements into intuitive page structures, clear user journeys, effective calls to action, and visually consistent experiences across desktop and mobile devices. · WordPress-to-Shopify Migration: Lead the design and full build-out of the Innové Corporate site as it moves from WordPress to Shopify. Maintain and improve the current WordPress site until the migration is complete. · E-Commerce Support: Build and maintain product, collection, merchandising, promotional, checkout-related, and supporting content experiences. Work with Marketing and IT to improve usability, conversion, and platform integration. · Content & Campaign Execution: Partner with the Creative Services Manager and Marketing team to create and publish web pages, campaign landing pages, product content, and regional site updates while maintaining brand consistency. · Performance, Quality & Accessibility: Test and optimize websites for responsive behavior, speed, browser compatibility, accessibility, broken links, and overall quality. Identify and resolve issues before and after release. · Analytics & Continuous Improvement: Use GA4 and related tools to monitor site performance and user behavior, develop clear reporting, and recommend data-informed improvements to content, navigation, user experience, and e-commerce performance. · SEO Implementation: Apply on-page and technical SEO best practices, including page structure, metadata, redirects, image optimization, and crawl-friendly content. Coordinate with dedicated SEO resources as available. · CRM & Platform Integrations: Partner with IT, Marketing, and vendors to connect…