Web Program Manager (PM)

Location: [SF Bay Area, NYC, or Los Angeles] (Hybrid - 3 days onsite) Impact This role sits at the intersection of web, marketing, and execution. You’ll act as a hands-on partner to the client, supporting go-to-market launches by translating strategy into high-quality web experiences and deliverables. Operating within defined scopes to move work forward, you will conduct research, shape web recommendations, and translate marketing and product needs into clear briefs and actionable web workstreams. You’ll ensure that web is effectively positioned within the broader marketing funnel, from acquisition through engagement. You play a critical role in helping the client make informed decisions about how web supports launches, from structure and content to performance and measurement, while keeping work organized, prioritized, and moving. Key Responsibilities Web Marketing & Execution Translate marketing initiatives into effective web experiences, including landing pages, campaign pages, and other digital experiences Develop clear briefs and requirements that translate marketing, product, audience, and brand needs into actionable web work Partner across design, content, development, and other stakeholders to move work from brief through execution Support decisions around site structure, content types, and user journeys, including landing page strategy, SEO considerations, and content formats Ensure web experiences align with broader campaign and product launch goals Go-to-Market Support Support product and campaign launches through targeted tasks, including research, audits, recommendations, planning, and execution Conduct analysis on customer journeys, the competitive landscape, and SEO opportunities Understand how audience, product, brand, and campaign priorities come together across the web experience Contribute to shaping how web fits into the full marketing funnel Project Management & Prioritization Manage day-to-day workflow, balancing multiple incoming requests with varying levels of urgency Triage and prioritize work effectively, making informed tradeoffs when needed Maintain organization across tasks, timelines, dependencies, and deliverables Communicate progress clearly and proactively Translate ambiguous requests into clear requirements, next steps, and executable workstreams Analytics & Optimization Use data to validate decisions and inform recommendations Analyze site performance metrics, including engagement, conversion, and traffic behavior Contribute to reporting and dashboards to track performance and impact Stakeholder Collaboration Partner closely with the client, maintaining strong alignment and communication Check in proactively on direction and approach rather than working in isolation Translate between teams with different priorities, inputs, and areas of expertise Navigate different personalities and working styles with strong emotional intelligence Read the room and adapt communication and…