Website & Digital Manager

Role Purpose The Website & Digital Manager is responsible for leading the strategy, performance, and continuous optimisation of the organisation's global web presence to drive lead generation, customer engagement, and business growth. This role owns the end-to-end management of the company’s website, including website performance, design, user experience (UX), user interface (UI), content discoverability, conversion rate optimisation (CRO), and digital customer journeys. The role ensures the website delivers an exceptional user experience while maximising its effectiveness as a lead generation and revenue-driving channel. The role is also responsible for developing and executing global SEO, Answer Engine Optimisation (AEO), and Generative Engine Optimisation (GEO) strategies, ensuring the organisation is visible across both traditional search engines and emerging AI-powered search platforms, including ChatGPT, Claude, Microsoft Copilot, Gemini, Perplexity, and other Large Language Model (LLM)-driven search experiences. Website Strategy, Management & Performance Own the strategy, governance, performance, and development roadmap for the organisation's global website. Ensure the website delivers a best-in-class customer experience across all devices, regions, and customer touchpoints. Lead website design, UX and UI improvements, ensuring alignment with brand standards and customer needs. Manage website functionality, accessibility, performance, and content quality. Work with internal stakeholders, developers, and external agencies to deliver website enhancements and digital innovation initiatives. Establish and maintain global standards, processes, and best practices for website management and optimisation. User Experience (UX), User Interface (UI) & Conversion Rate Optimisation (CRO) Own the end-to-end user experience across the website. Continuously optimise website usability, navigation, content structure, and conversion paths. Conduct user behaviour analysis, customer journey mapping, A/B testing, and conversion optimisation initiatives. Use customer insights, analytics, heatmaps, and performance data to improve engagement and conversion rates. Develop landing page and content optimisation strategies that maximise enquiries, registrations, and sales opportunities. SEO, AI Search & Organic Growth Develop and implement global SEO, AEO, and GEO strategies to increase visibility, authority, and organic traffic. Optimise website content, technical architecture, structured data, and metadata to maximise discoverability across traditional and AI-powered search platforms. Drive visibility and brand presence within AI-driven search experiences including ChatGPT, Claude, Microsoft Copilot, Gemini, Perplexity, and future LLM-based platforms. Stay ahead of developments in search, AI, and digital discovery, ensuring the organisation remains at the forefront of evolving AI and search behaviours. Develop frameworks…