Director, Media Innovation & New Models

Risepoint is an education technology company that helps regional universities launch and grow online programs for modern learners. Risepoint supports more than 100 universities and colleges across five countries, with programs concentrated in high-demand fields including nursing, healthcare, teaching, business, technology, and public service. Our suite of products and services supports the full student journey and each university’s long-term goals. Together, we increase access to affordable education that delivers a strong return on investment for learners and meets employer and community needs. Learn more at risepoint.com. The Impact You Will Make Drive measurable improvements in CPA and L:E by identifying, testing, and scaling innovative media channels, advertising models, and tactics that advance partner business and marketing objectives. How You Will Bring Our Mission to Life What You Will Do Build the innovation roadmap:  Use performance data, marketplace developments, platform changes, competitive activity, emerging technologies to prioritize the channels, tactics, advertising models, technologies, and partnerships most likely to materially improve CPA, L:E, lead quality, enrollment, or other priority business outcomes. Design and lead experimentation: Turn opportunities into disciplined tests with clear hypotheses, success metrics, investment requirements, test designs, and decision criteria. Partner with analytics to establish measurement approaches that determine whether innovations create incremental business value rather than simply shifting conversions. Develop new advertising models: Explore and validate new approaches to how Risepoint generates, captures, and converts demand with outcome based monitoring and optimization. Lead media supplier evaluation: Establish a rigorous approach for identifying, evaluating, and recommending media suppliers and capabilities, providing an independent point of view beyond agency recommendations. Assess suppliers based on strategic fit, differentiation, performance potential, economics, data and measurement capabilities, scalability, and risk. Own marketplace intelligence: Maintain a forward-looking view of the media and advertising landscape—including platform changes, emerging channels, new technologies, AI capabilities, privacy and measurement developments, supplier innovation, and shifts in consumer behavior—and translate those developments into implications and opportunities for Risepoint. Affiliate:   Define the strategy for the effective use of affiliate, playbooks, partner selection, operations and effectiveness monitoring. Educate the organization: Create forums, communications, and learning opportunities that build marketplace knowledge across Media Directors, pods, and broader stakeholders. Distill marketplace complexity into clear guidance on what is changing, why it matters, and what Risepoint should do about it. Scale what works: Create the playbooks, business…